In an effort to appease the sustainable-minded customer, Pantene's Nature Fusion line will use a sugarcane based plastic for all packaging (as reported on Earth911.com).

Set to launch in Europe this month, the eco-friendly product should reach North American markets in the next 18-24 months.

While this may be a step in the right direction for the environment, the company has yet to strip the contents of harmful chemicals such as the buzz ingredient sodium laureth sulfate (a hint more gentler than its cousin, sodium lauryl sulfate). It does contain bamboo, grape seed and avocado oil - a welcome start in the battle against harmful substances in our everyday personal care products...